It is no secret that Hyundai is really going places on the global sales charts, in Europe it has overtaken Toyota in total vehicle sales this year.the Korean car giant having pretty much proven that it can now make products that compete with the mainstream and more.
raised with this positive results,the top executives at Hyundai have endorsed a serious ambition strategy to make Hyundai a brand to rival the very best. According to the Wall Street Journal, Hyundai is considering turning its Genesis nameplate into a fully-fledged sub-brand that will compete with Lexus and other premium badges.
Diving into these murky waters, it would naturaly have to counter BMW, Mercedes-Benz and Audi as well as Nissan's Infiniti division and Honda's Acura sub-brand.
Hyundai already has a solid foundation to work with, two rear-wheel drive sedans in the form of the 5 Series-sized Genesis and 7 Series-sized Equus, and the smaller Genesis coupe.
Hyundai's premium plans would stretch further than that, according to the carmaker. A BMW 3 Series rival would also be on the cards, as well as a crossover SUV to compete with the Lexus RX range.
However, Hyundai is currently considering three different options as far as its premium offerings go.all i can say is good luck to them!coz they will need it!
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