Tuesday, December 7, 2010
Kia Optima and Kia Sportage win the prestigious iF Design Awards
For those who haven’t heard of the iF Awards, they originated from a German product show or trade show in Hanover called the ‘Die gute Industrieform’, or ‘Good Industrial Design’. This show has since grown into one of the world’s largest design award competitions, for Kia to pick up the ‘Transportation Design’ award for both cars, it proves the company is well and truly up there with the biggest and best.
The new Kia Optima in particular is a great looking car. It was designed by Peter Schreyer the former design chief from Volkswagen and Audi (the guy behind the first Audi TT concept) – and its a looker and as modern as any other medium sedan out there.The new Kia Sportage is also a sophisticated yet crisp design, featuring much of the same design language as the Optima. With its ‘drooped’ headlight and grille layout, low and wide spotlight-integrated mouth and the bulged, almost pumped guards with sheered-off edges, the Sportage was also given the ‘Transport Design’ award by the prestigious ceremony.